https://www.intel.com/content/www/us/en/programmable/quartushelp/17.0/reference/glossary/def_bsf.htm

An exact target audience is the narrow, hyper-specific subgroup of consumers within a broader target market who are the most likely to purchase your product or respond directly to a specific marketing campaign. Rather than broadly addressing “all consumers” or even “all parents,” an exact target audience zeroes in on specific shared traits—such as demographics, purchasing behaviors, geographic location, and precise psychographic pain points. Defining this group ensures that marketing spend is not diluted on disinterested prospects. Target Market vs. Target Audience vs. Buyer Persona

Understanding where an “exact target audience” sits requires distinguishing it from related marketing terms: Target Audience: Definition and How to Find Yours in 2025